Nowadays, having a digital marketing strategy is a common thing. Firms will allocate some of their budgets to this area hoping to generate more returns in the future. However, just doing the strategy does not mean that it will be effective for the business. For example, doing a traditional way of online advertising will result in annoyance rather than effective. Based on Bannerslack Blog, 54% of internet users are not trusting the banner ads they see, let alone for them to interact.
So, here are a few ways by Jeremy Goldman to ensure that the digital marketing strategy is in the right path.
1. Prioritise customer’s needs
Developing the product to keep on maximising its potential is a good thing, but customer’s needs should be placed first. If the product has a lot of features but it does not satisfy the needs of the customers, then it would bring no good. Retargeting can sometimes be necessary to ensure that the product is aimed at the right target market while suiting their needs.
2. Maximise search engine optimisation (SEO)
Search engine optimisation can help the product to reach all people within the targeted segment. Moreover, the business can find the keywords that the viewer searched that led to the firm’s page. By knowing these, it could increase the exposure of the brand by focusing on the specific elements.
By doing these, I personally think that it would increase sales and growth.
What do you guys think?